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What’s the Big Deal? How About Madonna to Coty?

Material girl may launch new scent.

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By: TOM BRANNA

Editor

Coty may be on the verge of landing “The Big One.” Rumors are swirling that the world’s biggest fragrance house is close to signing the world’s biggest pop icon, Madonna. A Coty spokeswoman declined comment while Madonna’s representatives could not be reached. In other fragrance news, The Estée Lauder Cos. Inc. signed a fragrance license with Marni, in a move to boost its presence in Europe. The first Marni scent could launch as early as fall 2012....

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